Global E-reader Industry 2017 Market Research Report

Author: Zheng Yali,  QYR Consumer Electronics Research Center,  Apr 28. 2017

E-reader is a new digital reader that uses LCD and electronic paper display. You can read the majority formats' e-books, such as PDF, CHM, TXT and so on. In 2007, Amazon launched an e-reader "Kindle", setting off a global e-reader reading boom. Since 2009, the global market of e-readers has come into a rapid development.

According to "Global E-reader Industry 2017 Market Research Report", North America was the largest consumer market with a market share of 72.42% in 2012 and 68.48% in 2016 with a decrease of 3.94%. Europe and China ranked the second and third markets with the market share of 13.86% and 7.82% in 2016.

China was the largest production region with a market share of 62.48% in 2012 and 67.11% in 2016 with an increase of 4.62%. Taiwan (One province of China) ranked the second on this item with the market share of 17.83% in 2012 and 11.90% in 2016.

Nowadays, the top three companies make up more than 75% market share of the e-reader market, and the world's large enterprises are mainly concentrated in North America. The top three vendors are Amazon, Kobo and PocketBook. They respectively with global production market share as 53.30%, 13.11%, and 9.02% in 2016. Amazon is an oligopoly of the enterprise in the e-reader market, with the market share of 43.60 in 2012 and 53.30 in 2016.

The e-reader market has been decreased in accordance with the smart phone and tablets development, and also, the content and channel problem need to be solved. With the fierce competition of the market, the vendors are had better establish a complete industrial ecology, improve the entire industry chain, including the content provider, content integrator, telecom operators, third-party payment and so on，following the market trends, access to greater competitive advantage, concerning more on their R&D and services to get a bigger market share.

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